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29.6 Carat Blue Diamond Found in South Africa!

The Cullinan diamond mine in South Africa produced the worlds largest ever diamond, so this week when Petra Diamonds Limited announced another rare discovery, at 77 Diamonds, we wanted to know more!...

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Jewellers hoping for romance on Valentine’s Day

As Valentine’s Day 2014 approaches, jewellers are not the only ones hoping for romance. Here in London, home to the 77 Diamonds headquarters and showroom, the British Library is hosting a sell-out...

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Increase in popularity of the “temporary” engagement ring!

We all know that finding the perfect engagement ring is essential and from meeting the purchasers in our showroom, 77 Diamonds understands the lengths and effort that people go to in order to please...

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We find the “Green Star” diamond – The world’s first glow in the dark diamond!

At 77 Diamonds we are always looking at new and alternative uses of diamonds. Imagine our complete and utter joy at sourcing a new and alternative diamond that has yet to be discovered previously – a...

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Diamonds at Auction: World’s largest fancy vivid blue diamond –“The Blue”

Last week, Christie’s New York displayed the world’s largest fancy vivid blue diamond, aptly called “The Blue” that will headline the Geneva Magnificent Jewels Sale on 14th May. Mined in South Africa,...

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Introducing… Claire Adler!

We have had our blog at 77 Diamonds for several years now where we have discussed all aspects of the jewellery world; celebrity stories, diamond auctions and also our own diamond jewellery collections....

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Diamonds at Auction: Special Week for Diamond Auctions!

It is safe to say that this week is a big week in the diamond world. As well as the world’s largest fancy vivid blue diamond – “The Blue” – going up for auction at Christie’s in New York on Wednesday...

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An “Exceptional” diamond discovery: 122 carat blue diamond found in South...

One of the world’s largest diamond mining companies has announced it has found a 122.52 carat blue diamond. Petra diamonds found the stone at the Cullinan mine in South Africa (the origin of the...

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Diamonds at Auction: We review the Top 10 Coloured Diamonds Sold by...

The diamond trading network Rapaport recently listed the top ten fancy coloured diamonds to have gone to auction at both Christie’s and Sotheby’s. We take a look at the lists and show you some images...

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Showrooming – The New Normal

Online diamond jewellery sales soar  We all know savvy shoppers research products on their smartphones while out shopping to check prices and customer reviews, and then often end up buying online at...

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