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Wear your diamonds all over your body with a diamond spray tan!
A few months ago, we told you about diamond nail varnish and then last month we told you about diamond encrusted contact lenses… It comes as no surprise to us here at Seventy Seven Diamonds that one of...
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On the 1st Day of Christmas, My True Love Gave to Me… A ONE Carat Engagement...
Tis the season to be jolly, so in ode to the great Christmas carol classic “12 Days of Christmas” – today, we kick off our sing along with the 1st day… On the 1st Day of Christmas, My True Love Gave to...
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On the 2nd Day of Christmas, My True Love Gave to Me… R2D2!
Continuing the Seventy Seven Diamonds alternative Christmas sing along, we start day two with: On the 2nd Day of Christmas, My True Love Gave to Me… R2D2! Inspired by their love of Star Wars, when...
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6th January… Whether you call it the Epiphany or the Day of the Kings… There...
The 6th January is traditional referred to as the Epiphany, celebrated as the ending of the festive period when the three wise men reached the Bethlehem to give gifts of gold, frankincense and myrrh to...
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The DIAMOND planet we can see in the sky!
At Seventy Seven Diamonds, we like to keep up to date with things that shine and sparkle. So when we were told about a planet that was covered in diamonds our ears pricked up! This carbon planet is...
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110 Carat Yellow Diamond on display in Paris!
At Seventy Seven Diamonds we’re very familiar with coloured diamonds, but not of this enormity and beauty. A 110 carat Cullinan yellow asscher cut diamond has gone on display in Paris this week at the...
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101.73 carat flawless diamond for sale… Bargain price $20 million!
The world’s diamond auctions provide us with news of diamonds we didn’t even know existed! So it made us very happy in the Seventy Seven Diamonds office to discover that a 101.73ct flawless pear shape...
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We’ve had a diamond spray tan and diamond nail varnish… Now it’s the £600...
At Seventy Seven Diamonds, the cosmetic industries use of diamonds has always fascinated us and we’re constantly looking out for how diamonds can be used next. After finding the spray tan with diamond...
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Fancy Blue Diamond sells for over £6 million!
When Seventy Seven Diamonds heard there was a diamond auction taking place in London this week, our eyes and ears were scouring for extra details. We soon learned the an extremely rare blue diamond set...
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A British Diamond Discovery
In the 77 Diamonds office, we’ve heard of a diamond discovery by British diamond company Gem Diamonds that is of a whopping 164 carats and worth £6 million. Gem Diamonds Discovery Found in the Letšeng...
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77 Diamonds goes to International Jewellery London 2013!
International Jewellery London (IJL) is the UK’s most established, premier jewellery trade event that takes place in London each year and is now in its 57th year. This week 77 Diamonds took a trip over...
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Fancy getting what you actually want for Christmas this year? Then try FANCY...
With the festive period rapidly approaching, the worry for me isn’t “what do I get Aunty Pat and Uncle Frank” but what do I do if I don’t like the gifts I receive?! Of course it could be said I’m just...
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On the 9th Day of Christmas, My True Love Gave to Me: 9 CARAT PINK DIAMOND!
Nothing is more festive than a 9 carat purplish pink diamond, so the 9th day of our Christmas sing-along is: On the 9th Day of Christmas, My True Love Gave to Me: 9 CARAT PINK DIAMOND! Sold at auction...
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Showrooming – The New Normal
Online diamond jewellery sales soar We all know savvy shoppers research products on their smartphones while out shopping to check prices and customer reviews, and then often end up buying online at...
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29.6 Carat Blue Diamond Found in South Africa!
The Cullinan diamond mine in South Africa produced the worlds largest ever diamond, so this week when Petra Diamonds Limited announced another rare discovery, at 77 Diamonds, we wanted to know more!...
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Jewellers hoping for romance on Valentine’s Day
As Valentine’s Day 2014 approaches, jewellers are not the only ones hoping for romance. Here in London, home to the 77 Diamonds headquarters and showroom, the British Library is hosting a sell-out...
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“Will you marry me?”–“Not if you ask me on Valentine’s Day!”– A recent study...
Throughout the year at 77 Diamonds, we have customers call up, pop by or order online an item that is always well received… An engagement ring! However, after we commissioned a survey from YouGov we...
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Increase in popularity of the “temporary” engagement ring!
We all know that finding the perfect engagement ring is essential and from meeting the purchasers in our showroom, 77 Diamonds understands the lengths and effort that people go to in order to please...
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We find the “Green Star” diamond – The world’s first glow in the dark diamond!
At 77 Diamonds we are always looking at new and alternative uses of diamonds. Imagine our complete and utter joy at sourcing a new and alternative diamond that has yet to be discovered previously – a...
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Diamonds at Auction: World’s largest fancy vivid blue diamond –“The Blue”
Last week, Christie’s New York displayed the world’s largest fancy vivid blue diamond, aptly called “The Blue” that will headline the Geneva Magnificent Jewels Sale on 14th May. Mined in South Africa,...
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